Sports Related Videospowered by AdSparcRead Next Austria sees twin towers Ateneo cut UST’s win run at four games, dropping the Tigresses to 5-4.Ateneo overwhelmed UST on offense, befuddling the Tigresses’ defense with a balanced attack: Bea de Leon and Jho Maraguinot topscored with 12 points each, while Kat Tolentino and Mich Morente came up with 11 and 10, respectively.“In the end, everyone contributed,” said Meneses. “We remained composed and didn’t give up even though the game was up and down.”It was indeed a topsy-turvy endgame as UST launched late fight-backs in both the second and third sets.UP ends slideADVERTISEMENT View comments Marcos monument beside Aquino’s stirs Tarlac town Panelo: Duterte only wants to emulate strong political will of Marcos Alyssa Valdez stays positive despite PH loss in volleyball opener PLAY LIST 01:14Alyssa Valdez stays positive despite PH loss in volleyball opener00:50Trending Articles00:50Trending Articles01:40Filipinos turn Taal Volcano ash, plastic trash into bricks01:32Taal Volcano watch: Island fissures steaming, lake water receding02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite Duterte promises to look for funds to establish rail transport in Cebu Prince Harry: ‘No other option’ but to cut royal ties ‘Bad Boys for Life’ debuts so good with box office top spot Photo by Tristan Tamayo/INQUIRER.netThis was supposed to be the season that Ateneo would have to cope with the absence of its heart and soul.Looks like the Lady Eagles are doing just fine.ADVERTISEMENT The Ateneo freight train continued chugging forward, crushing one major stumbling block Wednesday with a decisive 25-10, 26-24, 28-26 victory over erstwhile streaking University of Santo Tomas to consolidate its leadership in the UAAP women’s volleyball at Filoil Flying V Centre in San Juan City.The victory extended the Lady Eagles’ winning run to seven games to stay alone on top of the standings—something everyone thought improbable before the start of the season considering Ateneo lost superstar Alyssa Valdez to graduation.FEATURED STORIESSPORTSEnd of his agony? SC rules in favor of Espinosa, orders promoter heirs to pay boxing legendSPORTSBreak new groundSPORTSMcGregor blasts Cerrone in 40 seconds in UFC returnNot only are they defying expectations—they are now at 8-1 for the season—they also have no plans of surrendering their run just yet.“Coach Tai (Bundit) prioritized training and getting improvement every game; we still have more to come,” said assistant coach Sherwin Meneses in Filipino. “We train differently [for] different teams.” But the Lady Eagles withstood each rally as they plugged the Tigresses into a four-team gridlock at third place with Far Eastern University, National University and University of the Philippines, which finally snapped out of a four-game spiral.The Lady Maroons trampled on the University of the East Lady Warriors, 25-14, 18-25, 25-15, 25-10, in the first game.The Tigresses started off cold, struggling in both passing and reception to fall prey to the Lady Eagles’ rampaging start.But in the second frame, UST put up a fight with Cherry Rondina and EJ Laure rising to the challenge. The Tigresses reached set point twice but just couldn’t finish off the gritty Ateneo side.UST also put up a stand in the third, riding Laure anew to climb from a 23-18 hole to reach set point anew. But Laure committed two errors to slow UST’s run.The Lady Maroons, meanwhile, relied on their usual heroines Diana Carlos, Kath Bersola and Isa Molde, who all turned in double-digit performances for their fifth win in nine matches.Carlos topscored with 21 points, while Bersola and Molde issued 18 and 16 points, respectively.The Lady Warriors offered little challenge, relying heavily on team captain Shaya Adorador, who managed 12 points to lead the team. MOST READ Palace: Crisis over ABC-CBN franchise unlikely ‘It’s not my shame’: Why Filipino women are calling out sexual misconduct on social media LATEST STORIES Taal Volcano evacuees warned against going home Don’t miss out on the latest news and information. ‘1917’ takes top honor at the Producers Guild Awards
Sunday, June 16, 2019 will mark seventy-one years since the shooting to death of five sugar workers at Enmore, East Coast Demerara. The five: Rambarran, Pooran, Lallabagee, Surajballi and Harry, became known as the Enmore Martyrs following their deaths on June 16, 1948. This year, the anniversary coincides with the universal observance of Father’s Day, which makes for special and possibly painful reflections by their descendants.The word “Martyrs”, by definition, connotes the ultimate sacrifice that one selflessly makes, generally for the betterment of others and country. The Enmore Martyrs paid with their dear lives for the cause of bettering working conditions for sugar workers.The arduous task of harvesting cane manually is well known. One of the workers’ contentions then was that, having cut the cane, loading it into punts some distance away — referred to as the “cut and load” system — was an added burden. This back-breaking method, which was introduced in 1945, was clearly unpopular with the workers, who demanded that it be replaced with “cut and “drop”; they cut, and others load.At the time, social and economic conditions were less than desirable. That saddled workers with poor wages and living conditions on the estates. They also wanted the then Guiana Industrial Workers Union (GIWU) to be recognised as the union to bargain for them. In their minds these were justifiable demands, and having been unable to have them met, they resorted to strike action in April of 1948.The use of scabs to fill the void the strike had created did not resolve the sugar producers’ dilemma, and as production became seriously affected, they introduced drastic measures in an effort to force the striking workers to return to work. And with the workers feeling betrayed by the union, the Man Power Citizen’s Association (MPCA) that represented them, the situation became exacerbated and ultimately led to what transpired on that fateful day of June 16, 1948.The context of that incident must not be lost. Those were simple workers who courageously stood up to the authority, demanding that their welfare not be ignored. After all, they were contributing significantly to the enrichment of the masters, who seemed totally unconcerned about the plight the workers were forced to endure.The deaths of the Enmore five resonated across the country. That incident was a pivotal moment in our nation’s history and polity. It profoundly impacted a young Dr. Cheddi Jagan. The strikes prior to the shooting were supported by the Political Affairs Committee (PAC), of which he and his wife Janet were among the founders. They helped to raise funds, and operated soup kitchens to assist the striking workers and their families. The deaths of the five workers touched him in many ways; and at the gravesite on the day of their funerals, he silently pledged to dedicate his life to the cause of the Guyanese people, to free them from bondage and exploitation.It was that pledge that propelled and guided him in his relentless struggles for an independent Guyana, and to champion the rights of workers. He founded the People’s Progressive Party (PPP) in 1950, and this led to subsequent struggles, which culminated in the return to democracy in 1992.While the five workers died during their quest for betterment, their sacrifices further heightened awareness of what they had experienced; galvanising sentiments, fuelling hope, and helping to intensify the struggle not just for improved working conditions for sugar workers, but for all Guyanese.However, following their struggles for advancement on the sugar belt, seventy-one years after, one can venture to question the seeming erosion of the value of their sacrifices by the powers that be. Within the past three years, a number of sugar estates have been closed, plunging thousands of workers into unemployment. The callous manner in which it was done — without any apparent consideration for impact assessment studies and alternative employment – has been interpreted as being uncaring for the workers and the dire circumstances it had created. As it is, these unemployed workers continue to experience tremendous difficulties to provide for their families, including the provision of education for children.The social impact of this mass termination continues to ripple across and beyond the sugar belt, crippling local economies and drastically reversing the gains made in living standards. Many families are hard-pressed to provide three basic but modest meals per day as pressure mounts on the recognised breadwinner.While the scenario may be different from what had transpired in 1948, there are frightening similarities. Today, the harsh reality is that thousands of affected sugar workers daily face a monumental task to provide for their families, as uncertainty and despondency engulf to the point of strangulation. Given what is unfolding now — not just for sugar workers, but for all who are affected by the worsening economic situation, and as the quality of life declines — the question of whether the Enmore Martyrs’ sacrifices were in vain seems apt for debate. While such sacrifices are always valued and epitomised as beacons of hope and pillars of strength, the answer for the workers currently affected may unavoidably be a foregone conclusion. Father’s Day, unfortunately, may not bring any respite.
“With due respect to the Kenya team, we know that they had great individual players and we had to be cautious in what we did. Our strategy was to sturdy them for the first ten minutes and see how they come out,” Keshi said in Nairobi on Thursday.“It was much better for us than what they did in Calabar because everybody was behind but here, they tried to open a little bit, not much and we said well, it was time to attack and that is what they did.”The Africa Cup winning coach and former Super Eagles captain explained how he masterminded the 1-0 win over host Kenya on Wednesday that left Nigeria top of the pool on eight points, two clear of Malawi who were held to a 0-0 draw by Namibia in Blantyre.Victory over Namibia will leave them needing only a draw in their last match against Malawi to finish top of the round robin qualifiers ahead of the knock-out phase in September as Keshi seeks to return Nigeria to the World Cup.In Nairobi, Keshi deployed Ahmed Musa, Brown Ideye and Nnamdi Oduamadi in a three-pronged attack to counter the hosts’ formation where Kepha Aswani was the lone main striker with Francis Kahata supporting from the flanks.“Nigeria play 4-3-3 and it has worked well for us so far so there is no need to change that, I hope to continue. We have three points to play for against Namibia and I’m happy we were fortunate to get the goal and that is our focus, not the Confederation Cup,” Keshi said.“Namibia game will be different to what we had here. I think Kenya are strong individually but we shall see how it goes. We shall still play our game, develop from the behind to the flank and finish,” he added.He hailed his players for pulling off victory at the backyard of the team that frustrated them to a 1-1 draw at home on March 23 when they clashed for the first time in these qualifiers.“They played according to instruction and it was good, we were just waiting for the chance to go forward. The win was very important and winning in Kenya is a plus since it gave us great mileage especially that Malawi and Namibia played 0-0.”“My players have a great discipline level, very focused and so far, it is working.”The tactician said missing injured Chelsea forward, Victor Moses and Spartak Moscow striker, Emmanuel Emenike did not affect his team.0Shares0000(Visited 1 times, 1 visits today) 0Shares0000NAIROBI, Kenya, June 7- After humbling Kenya by deploying three forwards to good effect, Nigeria head coach, Stephen Keshi, maintained he would not change the system when they face Namibia in their next 2014 World Cup qualifier next week.He also stressed they are not thinking of the forthcoming FIFA Confederations Cup in Brazil at the moment as they seek to secure their passage to the final knock-out phase of Africa’s qualifier by finishing top of Group F.
John Terry, as it stands, will never play for Chelsea again after he was sent off in their 3-2 defeat to Sunderland.The Blues skipper received his second booking of the match in injury time and, due to his red card against West Brom earlier in the campaign, he will now miss their final two games of the season.Terry, 35, was set to leave Stamford Bridge on a free transfer this summer after the club chose not to renew his contract.And now, much to the delight of rival fans, he has ended his Chelsea career, which saw him win the Premier League, Champions League, Europa League, FA Cup and League Cup, with a red card in a loss to relegation threatened Sunderland.You can see how Arsenal, Manchester United, Liverpool and Tottenham supporters reacted on Twitter below… John Terry cries after missing a penalty in the 2008 Champions League final 1
“I think Cluj are a good team,” he said. “They’ve proved that since they played us and were very close to knocking out Slavia. “Then they got a great result against Lazio.”But the Celtic boss has seen his side unbeaten since that night and making a strong start in domestic competition, as well as taking a draw from their group stage opener against Rennes.“We are in a better place now maybe than we were then,” Lennon said.“There is a new back four, more or less, a new goalkeeper and we have been on a good run since then, more or less won every game apart from the weekend. “I have been delighted with the reaction and style of play and the motivation that the players have.“We have good belief about ourselves now. “There is decent cohesion and understanding and of course players have got a lot of match rhythm and game time and a familiarity with the way we play.”Though he said that the approach to the game would be no different, with Celtic aiming to impose their game on the opponents and win, he wanted a loud Celtic Park cheering on a team that starts as they mean to go on.“We need to start much better than we did in the home game,” he said. “We did quite well away.“Our first-half performance (against Cluj) wasn’t up to the usual standards so we need to address that.” Neil Lennon says Celtic will use their Champions League defeat to Cluj as motivation when the sides meet again on Thursday but wants the players to harness that energy in the right way.The Romanian side caused an upset in Champions League qualifying when they beat the Scottish title holders 4-3 in Glasgow to dump them out of the competition.When the sides were paired in the same Europa League group many saw it as an opportunity for revenge and Lennon admitted the previous match would be a factor at Celtic Park this week. “We know it was a game that got away from us and there is always an opportunity in football maybe to right a wrong, if you want to put it that way,” he said. “Maybe a little bit motivation for the players but the motivation is we have started the group well. “You can use it as motivation as long as the players don’t get too emotional. Use it to play aggressively and play with control.“We are looking forward to the game. It is the first home game in the group stage and we are very excited about it.”Lennon insisted that the Romanian side were dangerous opponents, pointing out that their win in Glasgow wasn’t a fluke and they had shown their value since.
29 November 2012South Africa’s focus for this year’s World Aids Day will be on encouraging young people and men to take the test so that they know their HIV status.The national event, which will take place at Potchefstroom in North West province on Saturday, will be held under the theme “A re Dlale – Safe for Zero new HIV and TB infections”.“We are trying to appeal to young people by making use of this theme that combines tsotsi taal, African Languages and English, because we really want our young people to play very safe for zero new infections,” Health Minister Aaron Motsoaledi said on Thursday.The global theme for World Aids Day, which was announced last year and will run until 2015, comprises three messages: “Zero New HIV infection, Zero Discrimination, and Zero Aids related deaths”.Motsoaledi noted that South Africa has subscribed to the global World Aids Day target of getting to Zero by 2015.Over 20-million take the testHe said that through the new National Strategic Plan on HIV and Aids, STIs and TB that runs from 2012 to 2016, the government is hoping that every South African, including the youth, will get in the habit of testing at least once every year.Over 20-million South Africans have voluntary tested for HIV since the launch of the government’s HIV counselling and testing campaign in April 2010.During this year’s World Aids Day event, Deputy President Kgalema Motlanthe will be joined by Motsoaledi and Sport Minister Fikile Mbalula, as the event also aims to target sports.He said they were concerned about older men and wanted to encourage them to get tested, therefore this year’s main event would be celebrated through soccer.Football against HIV/AidsMotsoaledi said that from this year onwards, soccer matches would form part of every campaign to help encourage men to go and get tested.“We are happy that CAF, together with UNAids, have agreed to work together to make sure that next year, when the Afcon is in South Africa, one of the many events you’ll see is the issue of HIV and Aids.”South African National Aids Council chief operations officer Zwo Nevhutalu stressed that this year’s World Aids Day would be about prevention. “If we don’t put more effort on prevention, we might not be able to win the battle of HIV and Aids,” he said.The campaigns will include testing in shopping malls, activation messages in store fitting rooms, messages to mobile phones, mobi sites and advertisements on buses.The event on Saturday will kick off with a 4km walk followed by testing, with the main event to be followed by a soccer match.Nevhutalu also thanked the Premier Soccer League for allowing them to use the Telkom challenge, which takes place in Durban, to send messages.“Thousands of condoms would be distributed on the day, and the testing sites will be stationed at the perimeters of the stadium.”Source: SANews.gov.za
Apple’s App Store for the iPhone and iPod touch has been growing quickly over the weekend. Close to 250 applications have been added since Friday. As Medialets reports, at the same time, the average price of those applications has dropped. Interestingly, free applications are getting higher average ratings from their users than paid apps.Sales and SatisfactionAccording to Apple’s press release, more than 10 million applications have been downloaded since the App Store went live. That is indeed an impressive number. Medialets has crunched some data on these apps and noticed a couple of interesting trends:the average price per paid app has fallen from $6.03 at launch on Friday to $5.47 on Sundayin general, reviewers on iTunes are rating free apps higher than paid appsfree apps are rated 25% more often than paid apps frederic lardinois Top Reasons to Go With Managed WordPress Hosting As more apps are added to the store, it makes sense that the average price would drop.While there are no exact download numbers for the apps available from Apple, Medialets used the number of reviews as a proxy to estimate the number of downloads. Obviously, users are going to download more of the free apps than the paid apps, but if the number of reviews is any indication, the market for paid apps is also very active.Mobile GamingUsers are clearly thinking of the iPhone and iPod touch as a mobile gaming platform as well. Currently, except for MLB’s At Bat (iTunes link), all the top downloaded apps in the store are games.This demonstrates that users are quite willing to pay for iPhone applications, as long as they are reasonably priced and easily available. Most of the games are priced between $4.99 and $9.99.CrashesWhile the arrival of native applications on the iPhone and iPod touch was looked forward to with great expectations, reality is slowly setting in and a lot of users and developers are reporting numerous crashes. Most of the time, applications are just crashing right back to the homescreen, but some crashes are taking down the complete operating system, forcing a reset of the phone.As noted by TUAW, a lot of developers are blaming Apple for this. Judging from the fact that Apple’s own Remote application has crashed here quite a few times, it seems that developers rushing out their apps with bugs to beat the deadline isn’t the only reason for these problems.Looking AheadWhile the App Store is still going through some growing pains, it is already clear that there is a huge demand for native apps and that users think of the iPhone as a platform and not just as a fancy mobile phone. Apple is currently facing two major problems: crashing applications and also some cheating among developers. Chances are that Apple is going to (hopefully) release a firmware update pretty soon that will fix the crashes (if they are indeed Apple’s fault) and will change the way it sorts applications to prevent some of the more blatant cheating by developers. Overall, the store has been a major success already, now the question that remains is if it can keep this momentum going after the first wave of curious users has tried it out. Tags:#news#web Related Posts A Web Developer’s New Best Friend is the AI Wai… Why Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Market
CCH Tax Day ReportThe IRS has withdrawn a proposed regulation related to the user fee for the Enrolled Agent Special Enrollment Examination (EE-SEE) to become an enrolled agent and has proposed a new one that would increase the user fee for that examination. The increase is designed to recover the cost to the IRS of overseeing the administration of the examination. The EE-SEE is a three-part examination, and the current user fee is $11 per part, plus an additional fee charged by the contractor administering the examination, which is $98 per part for the May 2016 to February 2017 testing period, $100.94 for the March 2017 to February 2019 testing period, and $103.97 for the March 2019 to February 2020 testing period. Costs associated with the examination have increased since it was last increased in 2006, which is attributable to the increased cost for background checks, the decreased number of parts of the EA-SEE being administered, and the increase in IRS’s costs of verifying the contractor’s compliance with the information technology security requirements needed to protect the personal information of individuals taking the EA-SEE. The IRS proposes to increase the cost per part from $11 to $81, as of the testing period that begins on May 1, 2017. A prior proposed regulation proposing an increase to $99 per part, issued on January 26, 2016, is withdrawn.The IRS has scheduled a public hearing on December 29, 2016. Written or electronic comments, along with requests to speak and outlines of topics to be discussed, must be received by December 24, 2016. Submissions should be sent to CC:PA:LPD:PR (REG-134122-15), Room 5203, Internal Revenue Service, PO Box 7604, Ben Franklin Station, Washington, D.C. 20044. Submissions may be hand delivered between 8:00 a.m. and 4:00 p.m. to CC:PA:LPD:PR (REG-134122-15), Courier’s Desk, Internal Revenue Service, 1111 Constitution Avenue NW., Washington, D.C. Submissions may also be sent via the Federal eRulemaking Portal at www.regulations.gov (IRS REG-134122-15). The public hearing will be held at 10:00 a.m. in the IRS Auditorium, Internal Revenue Building, 1111 Constitution Avenue, NW., Washington, D.C.Proposed Regulations, NPRM REG-134122-15, 2016FED ¶49,718Other References:31 CFR Part 10CCH Reference – 2016FED ¶43,775BTax Research ConsultantCCH Reference – TRC IRS: 3,200CCH Reference – TRC IRS: 3,204.10
The Role of Technology in Retail: Is it enough?My friend and colleague, Jon Stine, @joncstine1Opens in a new window recently penned a blog regarding technology in retailOpens in a new window. Jon has extensive retail industry and technology expertise and offers a great perspective on the role of technology to address challenges retailers face. The challenge from my perspective for retailers with store fronts, is best summed in a question. Can you deliver a killer shopping experience – from sofa-to-store aisle?” Sadly many retailers are not able to answer yes this question. The vast majority of the retailers don’t invest in innovative shopping solutions. Many retailers are content to follow the same old formula of price discounting, coupons and Sunday circulars. A well proven formula that is just too hard to break from. However, it is a formula we know no longer fits the new connected consumer.The evolution of the connected consumer has been highlighted in popular press at great length for at least the last three plus years. However, many retailers have missed the evolution of the consumer. You know, the MillenialsOpens in a new window generation. It will comprise 75% of the workforce by 2020 and command over $2.5T in purchasing power. This segment is always connected and values experiences as much as price. And by the way, since they are always connected, they never shop without their device. Yes, the evolution has been occurring for some time and yes the Millenials are reshaping the shopping experience. What are you going to do about it?Retailers are facing a strategic inflection pointOpens in a new window, which could mean an opportunity to prosper or a slow ride toward demise. At least that is my point-of-view. Jon is arguing a few factors that are relevant to creating an innovative shopping experience.Retailers:“Showrooming” is multidirectionalOpens in a new window (in-store and online) and it is here to stay.Leveraging big dataOpens in a new window can have a profound impact on your brand and the experience you deliver – it should be considered as the starting point as you create a new shoppers journey.SecurityOpens in a new window must become a strategic imperative for the way you conduct business – trust is won in drips and lost in buckets. Cybercriminals are well funded and profitable and hacking will continue as the new normal.As mentioned in Jon’s blog, retailers have long chosen to focus on maintaining their ongoing operations, rather than investing for growth and innovation. Growth and Innovation don’t come cheap. As a matter of fact, growth and innovation are more than a technology roadmap. It is a business strategy. Why do consumers flock to Amazon or any of the “new concept” stores? I argue it boils down to the experience. Amazon provides the ultimate in clientelingOpens in a new window and sales assist. The new concept stores I had the privilege to tour in NYC offer innovative shopping experiences. My store tour was during NRF 2015.The collection of stores we visited all offered a unique & engaging shopping experiences.Rebecca MinkoffOpens in a new window – connected fashion store with technology envisioned and planed by EBAY. Bringing together the online experience to the physical store. In store interactive shopping display. Once the shopper selects the clothes they want to try on they tap a button to have a sales associate bring the items to a dressing room.Under Armour Brand HouseOpens in a new window Opens in a new window– to create a physical space that becomes a destination for shoppers. The strategy for the stores is more about telling a story Opens in a new windowand engaging the shopper through story telling. UA founder Kevin Plank is more interested in aligning its product communication and retail presentation than anything else. His claim is that UA focuses 80% on storytelling and 20% on product – just the opposite of so many other product retailers.Converse – yup that old classic, Chuck Taylor canvas shoe. Converse has been offering online customization for some time. But what if you wanted an immediate and unique shoe to wear to an event. Now you can visit a Converse storeOpens in a new window, select your favorite Chuck’s and then set off in creating your own personalized style.Similar to the way Amazon offers a unique shopping experience these stores invested in delivering an innovation. It wasn’t a technology solution alone – it was a desire from top to bottom to give the shopper something unique and innovative.Do you want help in delivering growth and innovation in your retail environment? Intel isn’t going to solve all of this on its own. We work with very talented fellow travelers that offer solutions to achieve growth and innovation.Graylish, Gordon, Edgecombe, Paul J, Steuart, Ann M, Walsh, Megan A, Emde, Charles, Yep, Ray S, Snyder, Don P, Martin, Lisa A,Malloy, Steve,, Julie, Cavallo, Jerry,Phillips, Todd,, Dastghaib, Hooman, Gledhill, Alexander N, Karolkowski, Gilles,Aillerie, Yves,Horsthemke, Uwe, Calandra, Joseph, Vandenplas, Patricia, , Gary,Shean, Robyn, Bakkeren, Matty,Butcher, Paul,Brown, Steve PowerYep, Ray S, Bhasin, Rahoul, Dastghaib, Hooman , Cangro-essary-coons, Lisa, Archer, Darin,Robason, Kelly,Pitarresi, Joe, Nickles, Annabel SDastghaib, Hooman, Peutin, Florence @Ward, Matthew, @Williams, La Tiffaney, @Fox, Tania, @Lester, Ryan, @Weiskus, Sarah,, Mushahwar, Rachel K, Poulin, Shannon, @Tea, Peter, @Webb, Victor; Laura Barbaro -, Pattie.Sims@intel.com,
If you’re an entrepreneur or freelancer, you market yourself. You are your story. Perhaps you make your life story available to clients on your blog. And we suspect that most of you have taken to heart that personal, dynamic, “human” interactions on social media do more to engage clients and peers than sharing a link to your portfolio or that video of your dog.Recently in the Harvard Business Review, Ty Montague and a team of researchers compared the storytelling most major brands now do with “storydoing,” wherein brands “advance their narrative through action, not communication.” According to Montague, instead of just telling the same story in different ways, these brands “emphasize the creation of compelling and useful experiences — new products, new services, and new tools that advance their narrative by lighting up the medium of people.”Now if you’re like us, you’re reticent about adopting yet another piece of marketing jargon. Also, he used the phrase “lighting up the medium of people,” which seems to suggest that we are all a giant switchboard. We’re constantly bombarded with what to do and not to do on social media and advertising. How is this different?Here’s the thing that made us sit up and listen: storydoing is not just about social media. In fact, it deemphasizes social media and puts a spotlight on what you actually, physically do to make your clients’ lives better. Even if you’ve already established your business’s voice and brand, have you recently taken a hard, honest look at the products you’re offering and how you communicate them? At innovating within that selection of products, whether that’s an e-book or a new line of gadgets or selling key chains in your bike shop? At advancing yourself and your products instead of just repeating the same old story?According to Montague, this effort makes all your marketing more efficient. Companies that engaged in storydoing over storytelling grew social media mentions faster while spending less annually on media. Granted, he’s measuring and comparing giant companies with billions of dollars of revenue, but it can apply to small businesses, too.So today, when you sit down to Twitter or Facebook to spend your daily 30 minutes or an hour building your presence, take a step back. Are you communicating a story? Or are you writing the next chapter?